The best time to wear sneakers is all the time, however for a pair to fully decompose in a landfill it takes 30-40 years.
Most of the new pairs of sneakers produce alarming amounts of carbon dioxide because of using use virgin plastic, rubber, and petroleum in their manufacture.
In the past, we used to buy new pair of sneakers without paying mind to their impact on the environment, but it is no longer the case. Most of us nowadays are vying for trendsetting styles as well as products made of sustainable materials.
Numbers reveal that more than 23 billion pairs of sneakers are produced every year, in addition 300 million pairs of shoes are thrown out every year.
It’s well-known that shoe production around the world is extremely unsustainable. So, its urgent for this industry to start cleaning itself up.
However, Sneakers are entirely another case as manufacturing them is complex and require a lot of different materials. Mostly, athletic shoes consume a lot of petroleum-based synthetic materials.
Some shoppers nowadays look for more sustainable choices while buying new pair of sneakers.
Here is a selection of brands that are using innovative, eco-friendly materials and more sustainable production methods while manufacturing sneakers.
Adidas with its collaboration with the environmental organization Parley for the Oceans in 2015 to launch a new pair of sneakers using yarn made from recycled ocean plastic and illegal deep-sea gill nets.
The new pairs introduced to the public in 2016 selling 1 million and 5 million pairs in 2017 and 2018 respectively.
On the other hand, Nike is continuously launching products using innovative materials pushing boundaries in sportswear.
Nike was acknowledged in 2018 as using the most recycled polyester in the industry for the sixth year in a row, in addition the brand transformed 6.4 billion plastic water bottles into recycled footwear or apparel between 2010 and 2018.
In 2017, the sportswear giant has Nike has released shoes made of Flyleather which is a material manufactured of 50% recycled leather fibers, combined with synthetics for durability.
Moreover, Allbirds which is now a popular sneakers manufacturer using sustainable materials. It makes its shoes with merino wool or eucalyptus trees for the uppers and sugar cane for the SweetFoam soles. The new startup uses 90% post-consumer recycled cardboard for packaging.
Furthermore, there is Timberland which is known for its products that are especially made for the outdoors. The giant US manufacture has been working on sustainable footwear long before all other.
It has launched its Earthkeepers collection in 2007 including boots with Green Rubber soles made from recycled tires and lining and laces made from recycled plastic bottles. To date, Timberland has made use of around 345 million plastic bottles to manufacture its products.
The come Everlane, the US famous retailer that sells primarily online, which use 4.2% non-virgin plastic soles leather obtained mainly from the world’s cleanest tannery, and laces and linings crafted of recycled plastic bottles in manufacturing their trainers.
Keeping the earth safe is becoming an individual responsibility that’s why shoppers should find the most sustainable products while choosing between brands.