Author Archives: Robert Fleck

Benefits of Gift Cards

Attracts new customers

Gift cards are highly effective at attracting the type of customers that wouldn’t normally visit a particular business or service. With essential free cash in their hand, they are more likely to look around a shop and buy something that is needed or appeals to their interests. Plus, for the customers that found the shop to be interesting, they are more likely to return as a repeat customer.

Greater brand awareness

Any gift cards created for a shop or company will be given a unique design that matches the particular brand and logo. This makes a very useful marketing tool that is often kept in the customer’s mind, especially by those that store the cards in their purse or wallet. As more shoppers buy this type of gift to present to family or friends on holidays or birthdays, the brand will continue to be passed to more … Read the rest